Sierra PPC
Advertising
Program
Three easy steps to launch your Sierra Google Ads.
1) Tell us how you would like your campaigns built by completing the Google Ads Questionnaire below.
2) We will then follow up via the email you provided in the Questionnaire to confirm targeting information and to help you setup billing.
3) Once your Sierra site is live, and the above steps are complete, we can request your campaigns to launch!
Google PPC Buyer Leads
IMPORTANT:
PLEASE READ THE INFORMATION BELOW PRIOR TO SUBMITTING THIS FORM ⬇⬇
👉 Google Ads (PPC) leads are typically people who are positioned at the beginning of their home research and may require a substantial nurturing period of 12-18 months.
👉 PPC leads are less likely to immediately engage in a conversation with a realtor. This is where your Sierra CRM comes in!
👉 Some of your PPC leads may not provide valid contact details. This is considered normal.
⭐ Over 80% of Sierra PPC clients report closing a PPC lead within the first 12 months of running ads. More than 60% of Sierra PPC clients report a ROAS of up to 6x their PPC costs!
What type of Ads do you run?
The questionnaire above is for Google search ads only (specifically buyer leads). Your ads will only appear if someone searches for homes in one of your target locations using Google's search engine. At this time, we do not utilize Google display network, Youtube ads or Google My Business.
Are there any minimum requirements for Google PPC campaigns?
Google PPC campaigns require a minimum budget of $250/mo.
For Canadians this will be $250/mo CAD. The CAD to USD conversion rate will not be taken into account.
How does this all work?
Our Google Ad Service is meant to be done-for-you; meaning, we build the campaigns that you choose, start to finish, based on your answers in the questionnaire above.
Can I see what these ads look like?
Yes! Please see the preview below for a general idea of what our Google PPC ads will look like. It is important to note that these ads are dynamic and will adjust uniquely to each audience member based on what Google thinks is most likely to convert into a click.
What are the management fees?
Google management fees are plan-specific. Please pick the plan that makes the most sense for your business.
* 12-month term: 10% management fee on active budgets. A $50/mo minimum service fee will be charged for the length of the term. (Best value)
* 6-month term: 15% management fee on active budgets. A $50/mo minimum service fee will be charged for the length of the term.
* month-to-month: 20% management fee on active budgets. Start and stop ads at any time.
This management fee is separate from your ad budget and is paid directly to Sierra; we do not take anything out of your monthly ads budget which is paid directly to Google.
What should my budget be?
How many leads can I expect to generate?
While we cannot make any guarantees, our campaigns average cost per lead is US$9-$13 across the USA & US$5-$9 in Canada. Please note that this number can be affected by various factors such as your local market competition, using income or "homeowner only" within your audience targeting, and even seasonality. However, based on this range, with a $500/mo budget you can expect to generate anywhere from 38-55 leads.
Are there any commitments?
Can I change my ads in the future?
Yes! You're always welcome to request an update to your PPC campaigns. For any questions you may have or to request campaign changes, please reach out to us at digitalmarketing@sierrainteractive.com
How experienced is your ads team?
Our PPC Managers have 10+ years of experience each and have managed over $21 million in ad spend for Sierra clients (as of 7/5/23). Data and experience have taught us what works and what doesn't work for our clients. This ensures you are spending your ad dollars as efficiently as possible.
As of 7/5/23 - Sierra Google Ads have produced 2.64 Million Real Estate leads
Do you offer reporting?
Yes! Sierra offers a Dynamic Ad Report, which is a live link that you can access through your Sierra Account and use to check on your ad performance whenever you like.
This report is sent 4-6 weeks after campaign launch. The link is live and updates daily. We use this instead of sending a monthly report.
Do you offer ongoing support?
Yes! Sierra's Ad Team continuously works on your campaigns to ensure your budget is being spent as efficiently as possible. Email support is available at digitalmarketing@sierrainteractive.com for any questions or concerns you may have.
We also offer the option to book an Onboarding call with your Digital Marketing Account manager to ensure you put your best foot forward when launching campaigns.
You can also book a Q&A call once your Dynamic Ad Report is available, to review performance and discuss possible changes. PPC Quarterly Review meetings are also available upon request.